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Crysta Anderson is a Social Media Strategist at IBM, where she manages social media for IBM InfoSphere and IBM Initiate, including Twitter, LinkedIn and other platforms. She also edits the the Mastering Data Management blog, Twitter, LinkedIn and other platforms.
Under Crysta’s execution, IBM Initiate has received numerous social media awards, including "Best Corporate Blog" from the Chicago Business Marketing Association, Marketing Sherpa's 2010 Viral and Social Marketing Hall of Fame, and BtoB Magazine’s list of "Most Successful Online Social Networking Initiatives.”
Crysta graduated from the University of Chicago with a BA in Political Science and is currently pursuing a Master’s in Integrated Marketing Communications at Northwestern University.
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Posts by Crysta Anderson:
- Top Books for your MDM Library(0)
- Don’t Get Killed by Small Details: Isaac Yassin(0)
- Recent Reads: MDM & Data Governance(0)
- Performance Reviews for DB2: Dave Beulke(1)
- Transforming Healthcare through Analytics(0)
- Buzzwords for Information Managers in 2012(0)
- Creativity and Chemistry in DB2: Dan Luksetich(0)
- Our Top 11 Posts of 2011(0)
- Big Data in Big Sky Country: Alex Philp(0)
- Preparing DB2 for the Holiday Rush: Iqbal Goralwalla(1)