Mastering Data Management

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Stop by stand 14 at MDM Europe, or one of our two sessions

The MDM Summit Europe is this week, and we’re looking forward to a great show! Stop by stand #14 and say hello.

We’re involved in two different sessions that will cover a spectrum of MDM topics. The case study from NFU Mutual has very practical, applicable lessons from their experience, while Jim Cushman's session on MDM-Powered Applications holds a lot of promise for the future of MDM and data governance.

We would love to meet with you at the conference. Email me or catch us on Twitter @Initiate.

Case Study: Opening New Market Channels through Single Customer View
Tuesday, April 20
10:05 – 10:50
Matt Jones, Principal Applications Architect, NFU Mutual
Pankaj Kane, Applications Architect, NFU Mutual

NFU Mutual, one of the UK's leading insurance companies, recognized that customers expect to buy new products and service existing accounts whenever and wherever they like. NFU Mutual sought to meet customer demand and expand its channels by incorporating internet and contact centre sales service, while retaining the comprehensive picture of clients and relationships built by its agents.

Using MDM technology, this enterprise is creating a "Group Single Customer View" to provide the cornerstone to enable NFU Mutual to launch these new channels to market.  During this session, you will learn:

• Deriving dramatically improved data quality and retrieval via MDM as the foundation for CRM solutions across life and general sources - while concurrently catalyzing  the adoption of data governance processes
• Optimizing longer term business processes via improved customer insight to enable better segmentation and targeting of customer groups
• Leveraging business value via customer data relationships to identify household values and aggregated risk levels

The Future of MDM: MDM-Powered Applications
Tuesday, April 20
11:20 – 12:05
Jim Cushman, Senior VP, Products & Services, and General Manager, Enterprise & Government, Initiate, an IBM Company

As the master data management market matures, early deployments that provided data to IT departments are no longer sufficient. The next generation of MDM will include business application front ends that provide data and information directly to the front line - business managers and decision makers - and deliver immediate value in terms of business data stewardship and real-time decision making.

This presentation will discuss the different business areas within an organization that can benefit from MDM-Powered Applications and the types of applications managers can expect over the next few years including sales territory management, customer on-boarding and MDM-Powered SalesForce.com.

Initiate’s Rick Clements recently blogged about MDM-Powered Applications, as well.

We hope to see you at the conference!