Mastering Data Management

MDM can help make your business more customer-centric

Insurance organizations handle vast – and growing – volumes of customer and prospect data that were unimaginable a mere decade ago. As a result, it’s essential for insurance companies to have a means to manage and analyze this data.

In an increasingly competitive market, insurance companies are also striving to deliver the best possible customer experience and to better understand the complete set of products owned by an individual, household or business. To do so, many are changing their view of data from policy-centric to customer-centric.

Grange Insurance and its network of independent agents, through their Ease of Doing Business initiative, helped their company achieve customer centricity while also helping:

• Deliver comprehensive and accurate customer information at the point of service
• Increase customer and agent acquisition and retention
• Improve the accuracy, consistency and efficiency of customer communications, offers, pricing and discounts through all channels

Join us on Wednesday, March 24 as Grange Insurance’s MDM Director, Scott Drummond, and Phil Teplitzky, Managing Director and domain expert from HPSquared, explore the technology and data governance challenges faced by insurance companies implementing an MDM initiative. The webinar will also examine the factors behind Grange’s success, as well as offer time for live questions and answers.

For a preview of Grange’s success, check out this podcast from Scott Drummond.

This webinar recording is now available - no registration required!