Business Processes and MDM Drivers

Lawrence Dubov Posted by Lawrence Dubov • 17 February 2010 • Print This Post Print This Post
What processes and drivers push MDM initiatives for your organization?

What processes and drivers push MDM initiatives for your organization?

Business processes that will be improved as a result of MDM vary by industry, company, program and even the phase of the MDM initiative. Still there are common areas and processes that are typically improved by MDM.

The most common beneficiaries of MDM are listed in the table below, which can help an MDM team charged with defining the business case and justifying the investment. Leveraging this table as a starting point, the business case definition team can prioritize the drivers as needed and adjust the list of drivers to better reflect the business context of the MDM program in their organization.

Areas That Benefit from MDM and MDM Drivers
MDM Benefits and Drivers RockDuring economic downturns, we see more focus on the operational efficiency. On the other hand, when the economy grows quickly, MDM initiatives tend to focus more on enabling new business opportunities and processes.

Are there other benefits you have observed?

This is part of Larry Dubov's series, Building a Business Case for MDM. Visit the table of contents for any posts you may have missed.


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