Mastering Data Management

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When an enterprise entertains the idea of a Master Data Management (MDM) program, it must justify the business case and successfully complete an MDM investment phase in order to initiate the program.

The business case is critical to secure executive management commitment and organizational buy-in.

This series explores the components necessary for building a successful business case, the processes involved, and the benefits and ROI.

Introduction: Importance and Current State of the Problem

MDM Driven By Business Strategy

When MDM Is Driven by IT Strategy

What MDM Stakeholders Want to Know

Business Process & MDM Drivers

Estimating the Benefits of MDM

Traditional Methods for Estimating Business Benefits

A More Complex Example for MDM ROI

Justifying MDM Beyond Cost Savings

What is the Economic Value of Information When Building the Business Case?

Is Information an Asset or a Resource?

Conclusion