Mastering Data Management

More in MDM

• Top Books for your MDM Library
• Recent Reads: MDM & Data Governance
• Big Data Governance: A Framework
• Predictive Data Governance for Business Transformation

More from Rick Clements

• Introducing IBM InfoSphere Master Data Management V10
• Detecting Fraud with Insights into Identity Data
• The Future of MDM: MDM-Powered Applications
• Accuracy – How Come No One Talks About It?

Share this Post

Recent Comments

• Lorraine Fernandes on Response: A Universal Identifier Isn’t a Silver Bullet
• Henrik Liliendahl Sørensen on Response: A Universal Identifier Isn’t a Silver Bullet
• Response: A Universal Identifier Isn’t a Silver Bullet | Mastering Data Management on 3 Best Practices in Identity Management

Look for a MDM hub that delivers exceptional scalability and performance.

There are few scenarios more frustrating to customers than being put on hold by a call center or being unable to access personal information online, such as a bank account or order tracking details.

Moreover, consumers expect to have multiple ways to contact businesses and access complete, up-to-date information about all their interactions with the company, regardless of whether they call, visit the website or use some other point of contact.

If you placed an order online last night, you want the customer service representation to see the order and its details in the system if you call to change the shipping address this morning.

Our on-demand culture has spawned a generation of consumers who won’t hesitate to switch to another provider if their needs are not met in a timely manner. However, the increasingly heavy deluge of data that constantly pours into an organization makes it more and more difficult to get a complete, trusted view of customer identities.

How can you keep up?

Look for a MDM hub that delivers exceptional scalability and performance. The MDM hub should be able to deliver results in real time for point-of-service operations and on demand for reporting and business intelligence.

Consider your organization’s present and future needs and look for a MDM solution that can easily scale to the highest range of data sources and records. Customer interaction is an immediate, continuous and complex process that involves multiple contact points. Add in additional domains - such as suppliers, products, vendors or others - and the need becomes even greater.

Consider these questions as you scope out potential MDM vendors:

Can the software operate in true real time or batch mode, updating links as records are added, modified or deleted in any data source?

Can the software automatically find and link all of the records about a person - or company or other entity - and establish virtual enterprise identifiers while creating and maintaining a registry (or “index”) of records in their local data sources so the actual records don’t have to move, thus addressing privacy and data-ownership concerns?

Does the software have the scalability to accommodate an increasing number of records and multiple touchpoints? Can you easily add additional sources and domains as your business grows or your needs change?

And while you’re at it, make sure you’re meeting the standards for accuracy that you need to succeed.